1984 by George Orwell
https://en.wikipedia.org/wiki/Emmanuel_Goldstein in 1984 by George Orwell pub 1949
Goldstein is always the subject of the “Two Minutes Hate“, a daily programme beginning at 11:00 a.m. at which an image of Goldstein is shown on the telescreen and subjected to extreme contempt.
Legal scholar Cass Sunstein, in his 2009 book Worst-Case Scenarios, coined the term “Goldstein Effect“, described as “the ability to intensify public concern by giving a definite face to the adversary, specifying a human source of the underlying threat.”[11]
NEWSPEAK
Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words.
Doublespeak may take the form of euphemisms (e.g. “downsizing” for layoffs and “servicing the target” for bombing),[1] in which case it is primarily meant to make the truth sound more palatable.
It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth.
The National Council of Teachers of English (NCTE) Committee on Public Doublespeak was formed in 1971, in the midst of the Watergate scandal. It was at a point when there was widespread skepticism about the degree of truth which characterized relationships between the public and the worlds of politics, the military, and business.
Intensify/downplay pattern
This pattern was formulated by Hugh Rank and is a simple tool designed to teach some basic patterns of persuasion used in political propaganda and commercial advertising. The function of the intensify/downplay pattern is not to dictate what should be discussed but to encourage coherent thought and systematic organization. The pattern works in two ways: intensifying and downplaying. All people intensify and this is done via repetition, association and composition. Downplaying is commonly done via omission, diversion and confusion as they communicate in words, gestures, numbers, et cetera.